Vikas Rikhye

This a Guest Blog Post by Mr . Saurabh Dhawan. Saurabh is 22 years of age and is pursuing MBA from IIPM. He can be contacted at saurabh [dot] 3767 [at] gmail [dot] com.

With the passage of time the definition of luxury has changed in the last decade. Every product has its own market from guest houses to hotels to luxury hotels everyone has its own niche market to offer. Service apartment is one such type of market which is a growing market with a good demand in Metros and is being catered by Hotels and Guest houses. A service apartment is a furnished residential space which gives a homely look and has all the facilities from a fully furnished modular kitchen with all the cooking utensils, refrigeration, cooking gas, home appliances to other useful utensils in the kitchen. In the room it has Home Theater along with heating or cooling systems and other utilities which are generally found in a home and also telephone and internet connectivity. In certain cases security and power back are also prevalent. In short it is a home away from home.

The concept of service apartment is quite prevalent in western countries but it now coming up in India. Service Apartments are generally taken by corporates who have to stay for longer duration in India. When these corporates come to India they face some problem with culture, environment and food. The foreigners who come to India are not able to adjust themselves to the local food and environment and they are not able to enjoy the lifestyle they are used to.

This is where a service apartment comes to there rescue. These foreigners can cook their own food, maintain their own apartment and can also be provided with domestic help in India which is relatively cheap as compared to western countries. This helps them to feel like home and enjoy their stay in India with the best of health and spirits.

Service Apartments have a great future in Delhi NCR because it is a BPO and MNC hub, NRI tourism destination and an important diplomatic destination in South Asia.There is a constant increase in inflow of business travelers and tourists which are increasing year on year and the Medical tourism boom in coming years will supplement these demands as a service apartment can give feel of a home to a patient who can enjoy home cooked food after and before treatment.

The tariff of a service apartment can vary with the duration of stay by a traveler. Tariff for a service apartment can start from Rs. 7000/- Per month to Rs. 300000/- Per month depending on size of apartment and the level of luxury offered in the Apartment. The tariff generally includes the maintenance and water bills but may or may not include the electricity bills for the apartment. In all a service apartment have a great demand ahead in India