Vikas Rikhye

This is a guest post by Mr Saurabh Dhawan. Saurabh is promoting medical tourism through his website www.indiameditreat.com

The slowdown in global economy has pushed the medical budgets of the Americans and Europeans towards south. They industry veterans have revised there estimates of inflow of patients into India and they expect it to shoot up. The reasons are very logical. The meltdown has affected everyone.

The banks have been affected badly, the insurance companies which were covering the banks sub prime risks have suffered a severe blow, the people don’t have money to spend high for medical treatment there. I would like to quote this statement by Barack Obama “Computerize all health records within five years. The quality of health care for all Americans gets a big boost, and costs decline” , so the American Government has realized that it has to look for cost cutting measures in order to manage the crisis situation. In a nut shell the very obvious situation is that the people are looking for more budgeted avenues.

 We expect more people to follow suite for medical treatment in India. If we look at the stats we see that India actually comes out to be the most cost effective as compared to Thailand and Singapore with the same expertise and facilities. I think it’s the best time for India to pull up its socks. All the external indicators have fallen at the right place and now all the hospitals and medical tourism companies should be looking forward to market India as a global health tourism spot.

 When I talk about Health Tourism I talk about the Rejuvenation courses in Himalyas, Yoga in Uttranchal, Indian ethnic Spa’s (Eg. Ananda) and of course medical treatment. The problem in India is that we are still not able to market our products well. A good and planned marketing strategy can help us be pioneers in Medical Tourism and the BE THE DOCTORS TO THE WORLD.