Vikas Rikhye

Vikas Rikhye, Real Estate Blogger

About four years back Gurgaon shopping malls emerged a “Feather in a cap” in Gurgaon’s progress. Enthusiastic investors & retailers with optimistic vision & positive attitude attracted customers from all walks of life and in no time City center , MGF-Metropolitan & Sahara Mall became most happening place. Delhi shoppers also found a new shopping experience .Besides the swanky crowd, the visitor from neighboring villages & towns witnessed the glory modern shopping.

With visual prosperity, new “Real estate Players” jumped into building of Shopping Malls & the also received massive support from investors, retailers & real estate brokers.Thus all this resulted into mushrooming of shopping malls, besides M.G.Road,it started spreading all over the town including NH-8, Sohna Road ,Golf course Road & even in areas around Nirvana country, where more than eight local shopping markets are either functioning or Markets are giving deserted look.

Mall Fever is over in Gurgaon

It seems that Mall fever is over in Gurgaon as Several malls although they are complete in all respect , are still giving a sad look due to lack of demand and more of space availability. Such vacant malls can be seen not only on M.G.Road but also giving a vacant look on Sohna Road, Ardee City, N.H.-8 as well as on Golf course Road etc.

Why there is a Negative Trend of malls in Gurgaon?

The answer seems to be as following:

Delhi Shopping Malls: It seems that now Delhi Shopping Malls are geared up with larger areas and wide range of products at better prices as a result Delhi shopper is no more interested to visit Gurgaon Shopping Malls with an exception to Ambience Mall which caters to Classes & not to the masses .The credit goes to the strategic planning of the Management who has made Ambience Mall, most sought after place for “Rich & Famous”

Parking Problem: in Gurgaon shopping Malls has given negative contribution for Busy/Serious shoppers.

Reliance Fresh/Reliance Mart/Reliance Trends/Reliance Digital: has stolen the show as far as retail sale is concerned, stores are well stocked with wide range of products matching the consumer needs & budget Having selected the best location, ensuring visibility & enough of car parking, the Management of Reliance Group has proved high skills of management strategies. The success seems to continue having adverse effect on Retailers in Mall

Lack of Advertisement for Retailers in Gurgaon shopping Malls there is no such Platform which enables the Retailers in shopping Malls to advertise about their existence to there Target Audience.

The following source of Advertisements have not contributed for this cause:

• Signage it is not that every Retailer can afford to have its Signage out side the mall.
• News Papers an expensive Media with short life of one day
• News Papers Leaflets : Are thrown away while picking the Newspapers.
• Magazines :People prefer T.V Serials instead of Magazines
• TV. Advertisements: Besides being an expensive, it is seen usually the viewer either change the channel or a housewife rushes to the kitchen.
• Road Side Banners: have a life of 2-3 days and are either wiped away by strong winds

It is noticed by all concerned in the trade that www.yellowpagesgurgaon.com is in the process of creating reasonably good platform of awareness for retailers from Gurgaon shopping malls, who have listed their particulars with this site. www.yellowpagesgurgaon.com is an informative site to create awareness of various “Products & Services” available in Gurgaon.

With my concluding note I would like to convey ” A lot of effort is required by all concerned in the trade to create awareness in the Gurgaon community, about the “Retailers Striving for existence”