Vikas Rikhye

Vikas Rikhye, Real Estate Blogger

NCR Scenario

Having an independent bungalow had been a status symbol and this status tag was chased, up to farm houses by those who could afford. Over a period of time middle class and upper middle class were satisfied with flats offered by DDA and GDA.

The real estate spectrum was lit up with new horizons, on the turn of millennium, when, builders like Unitech and DLF offered a wide range of options in gated complexes of apartments and bungalows. The gated complexes offered security and safety along with facilities like 24 hours 100% power back-up, swimming pool, Tennis courts, gymnasium as well as well maintained gardens.

With the presence of MNCs in Gurgaon and globetrotting lifestyle of executives the concept picked up like wildfire, with a special focus of end users on apartments as compared to independent bungalows. For end user, perhaps the apartments were more affordable and manageable.

Once it was established that the apartment segment has greater demand, the builders swung in to action of offering a wide range apartments at different locations in Gurgaon, Encouraged by the increasing demand small/new players joined the fray. For a prospective buyer, it seemed affordable because of easy home loans. With increasing demand, the property developers have been investing heavily in affordable housing projects for middle income group, making “affordable housing” a largest and fast growing segment in real estate industry in Gurgaon.

In affordable housing seems to be a passe now as the recent rapid economic growth has led to a rise in purchasing power of the young generation and the want to invest in properties that offer luxury living. Moreover, due to rise in per capita income and easy availability of housing loan, people are moving ahead upgrading their standard of living. Now, the focus is being shifted from basic to high end facilities, amenities, specifications and neighborhood.

In present real estate scenario the real estate developers are showing renewed interest in luxury home segment to cater the affluent lifestyle demanding high end luxury living with a USP of special arrival effects and it seems that undaunted expectations of affluent is ready clientele for them.